Thursday, September 4, 2014

On Morning Radio:

I drive my kids to school in the morning. We listen to the radio like most people probably do. We don't use the CD player or iPod because I don't like the crap my kids listen to and they don't like the actual music I listen to, so the radio is our happy medium. I have 4 stations preset into the radio that we go between in the morning on the way to school:  Pop, alternative rock, mixed genre, and classic rock.
Out of these four stations, I have discovered the first 3, despite not having an actual "morning talk show" which, by the way is possibly the worst idea ever, talk incessantly. Nearly non-stop. It's not rehearsed as a morning show would be, at least to some degree, nay, these first three stations continually blather about complete and utter nonsense, and then have callers they put on air to blather along with them. The last thing I want to hear is some half-awake dolt dotting the already boring conversation about [insert idiotic cultural/gender/sexual stereotype fad topic here] with "uuuuhh, ummmm, aaahhh" as they try to think of something clever or witty to say.
"Turn the channel!" you may say. "Don't listen to it if you don't like it!" I do turn the channel because I don't like it, why else would I be sitting here bitching? So we end up on the classic rock channel, which offers 100 minutes of commercial free music. Thanks. But often, the music is not upbeat. At least it's music though, right?
Here's the thing:  If you're a music station, play music. In between the 5 minutes of music you do actually play, you're barraging us with at the minimum 5 minutes of advertising of products we have to call or go online to order for our erectile dysfunction, to enhance our libido, or download to our phones to listen to you when we don't have a radio nearby, repeating telephone numbers over and over and over until I even have some of them memorized if I ever need some herbal erection medication (I don't have a penis.) Then you talk for another 10 minutes. If I wanted to hear talk, I'd listen to NPR (I do, from time to time.) Play music. You're not really funny, or witty, or interesting. Your callers are less than bright. Your commercials make people wish mental anguish upon the creators of their money sink products.

How can they wonder why radio is dying?

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